Why the US is the top country for tourism in 2024

Though it’s been a bumpy four years for the travel industry, international tourist arrivals are finally set to reach pre-pandemic levels in 2024. But continued global travel growth is far from a sure thing, thanks to inflation, climate change and geopolitical tensions, which keep the sector in a tenuous spot.

Yet, certain countries and governments have done a better job minimising those risks and maximising their travel and tourism potential, according to the Travel & Tourism Development Index 2024, which was published last month by the World Economic Forum. The index ranks countries around the world based on factors like safety and security, prioritisation of travel and tourism, air and ground travel infrastructure, natural and cultural resources and sustainability.

This year’s rankings saw Spain, Japan (last year’s winner), France and Australia ranked in the top five, and a newcomer at the top of the list: the United States, which outperformed the global competition with its scores for its business environment, air transport infrastructure and natural resources. The high scores are a reflection of the country’s robust infrastructure, ease of travel between cities, diverse natural and cultural destinations and traveller-friendly resources – such as guides to cities, parks and other attractions.  

“While obvious reasons for this accolade exist, such as its diverse landscapes, natural beauty and cultural richness, the US also boasts a well-developed infrastructure supporting the travel and tourism sector,” says Anna Abelson, an adjunct instructor at New York University’s SPS Tisch Center of Hospitality.